caam - rebrand
The task :
The Civil Aviation Authority of Malaysia (CAAM) is the sole aviation regulator dedicated to ensuring the safety, security, and efficiency of the civil aviation sector. After 7 years as a transitioned statutory body, CAAM has embraced a renewed brand identity.
The logic :
Our aim was to reinforce CAAM’s evolving role as both a technical and economic regulator of the industry, highlighting its commitment to environmental sustainability.
The magic :
To strengthen CAAM’s brand identity, the new logo embodies unity and collective effort while maintaining its authority as a trusted international body. We've also introduced a new tagline, 'Safer above. Safer beyond', which reflects their renewed commitment to uphold safe and sustainable practices.
Promotional items :
Newly designed merchandise items to portray a modern and progressive CAAM in line with the new look.
